I got this set for my mother as a joint xmas and birthday gift 22/12/07 I have the 37X3030 series which is full hd and i use for playing 360 or with my V+ box but this set brings better contrast ratio compared at 5000:1 and thats just about what you need for a good picture even just on freeview! I didn't pay as much as I'm in the industry but its the best buy on net so buy from play.com and as for what previous guy said, i myself would only by a Toshiba set mainy because they have better lifetime, more connections than any other brand which is a must as 90% of us use more than 3 equipments to our tv, ie games console, dvd players, sky/virgin box 2 hdmi , 2 scart, side component and rear etc... Great set oh and the boomerang table top stand included is the right touch to make your media area look modern ;-)

I bought this tv on another site a few months ago for the same price. I suggest you also buy it as cheap as it is the quality is amazing this is the second toshiba tv I've had the first was a 21" crt and I've got to say I will only buy Toshiba from now on. HD looks drop dead georgous and freeview looks very good as well far crisper than on my other tv's. I can't say any more. This TV is AWESOME!!!!!!!!

Have just ordered the tv but want to put out that it is not 1080p like the first review states.
The spec above clearly states the resolution.
Just thought I would point this out in case anyone purchases thinking it is.
Still an excellent bargain with the free stand.